A year ago, my first article on this blog was about H-E-B, the traditional century-old supermarket chain in Texas, with more than 400 stores in the state and Mexico. Recently, I visited Central Market, H-E-B’s upscale supermarket chain. In 2010,
Category: Local Strategy Marketing
Living Spaces Furniture. The basics done well always work.
One thing that catches my attention here in the USA is the sheer size of furniture stores. I agree that I shouldn’t be surprised anymore, given that American retail tends to go big in everything. I once heard the US
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When Simplicity Surprises: The Last Bookstore
It is not easy to be simple, especially nowadays when the excess of information makes decision-making difficult. Companies find themselves pressured to seek innovative, technological, and disruptive solutions to remain profitable and attract consumers. Retail is no different. Every day,
Have a story and be proud of it.
Warby Parker was born, like many companies, from noticing a real consumer “pain” of needing new glasses but not agreeing with the charged prices and the slow shopping journey. From this analysis of problem X opportunity, its founders decided to
Buc-ee’s – not your regular gas station and convenience store
Texas likes to be recognized for its excesses and the constant desire to be bigger, faster, stronger, and richer. It has the highest oil, cotton, and livestock production in the US. It is the second-largest state in the country, behind
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Bass Pro Shop, Memphis, TN.
Recently, I was in Memphis, TN, for a quick visit while on my way to Illinois. Among the most obvious local attractions like Graceland, Sun Studios, and Beale Street, I decided to drive by the beautiful Hernando de Soto metal
H-E-B. Texas’ love brand.
Three months ago, I moved to Katy (near Houston), Texas. What I enjoy the most is getting to know local businesses. Major national brands, one way or another, are already a part of my knowledge because they are always in
PXG – Parsons Xtreme Golf
One of the brands that caught my attention in the Houston Area is PXG (Parsons Xtreme Golf). The company was founded in 2014 by Bob Parsons, a billionaire entrepreneur and former United States Marine who served in the Vietnam War.