In the best literature on brand/product positioning, segmentation and audience are the starting points for designing any strategy. As the guru Peter Drucker once said, “The purpose of a business is to create (and keep) a customer.” The brilliance of
Category: Packaging
Central Market. Attention to every detail.
A year ago, my first article on this blog was about H-E-B, the traditional century-old supermarket chain in Texas, with more than 400 stores in the state and Mexico. Recently, I visited Central Market, H-E-B’s upscale supermarket chain. In 2010,
Have a story and be proud of it.
Warby Parker was born, like many companies, from noticing a real consumer “pain” of needing new glasses but not agreeing with the charged prices and the slow shopping journey. From this analysis of problem X opportunity, its founders decided to
Buc-ee’s – not your regular gas station and convenience store
Texas likes to be recognized for its excesses and the constant desire to be bigger, faster, stronger, and richer. It has the highest oil, cotton, and livestock production in the US. It is the second-largest state in the country, behind
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Bass Pro Shop, Memphis, TN.
Recently, I was in Memphis, TN, for a quick visit while on my way to Illinois. Among the most obvious local attractions like Graceland, Sun Studios, and Beale Street, I decided to drive by the beautiful Hernando de Soto metal
Small business are a Great inspiration.
Traveling through the Louisiana countryside, I stopped for lunch at Don’s, a roadside restaurant/market known for its meats, spicy seasonings, and cracklins. After sweating a bit with the truly spicy sauce on the Brisket sandwich, I took a stroll through