Before brands dive into complex innovations and spend their annual marketing budgets to adopt new technologies, they must focus on perfecting the basics. These nine topics are the foundation for long-term success, ensuring that every move aligns with the brand’s
Read More From A to I: 9 things brands should worry about before AI.
In the best literature on brand/product positioning, segmentation and audience are the starting points for designing any strategy. As the guru Peter Drucker once said, “The purpose of a business is to create (and keep) a customer.” The brilliance of
A year ago, my first article on this blog was about H-E-B, the traditional century-old supermarket chain in Texas, with more than 400 stores in the state and Mexico. Recently, I visited Central Market, H-E-B’s upscale supermarket chain. In 2010,
One thing that catches my attention here in the USA is the sheer size of furniture stores. I agree that I shouldn’t be surprised anymore, given that American retail tends to go big in everything. I once heard the US
Read More Living Spaces Furniture. The basics done well always work.
It is not easy to be simple, especially nowadays when the excess of information makes decision-making difficult. Companies find themselves pressured to seek innovative, technological, and disruptive solutions to remain profitable and attract consumers. Retail is no different. Every day,
The quest for a tennis racket. You have likely heard (and read) the term “Shopping Experience” many times. This term can be quite generic if not made tangible. Using it without context is reckless, as it often confuses more than
Warby Parker was born, like many companies, from noticing a real consumer “pain” of needing new glasses but not agreeing with the charged prices and the slow shopping journey. From this analysis of problem X opportunity, its founders decided to
During a recent trip to Austin, I visited the Whole Foods on W 6th Street with Lamar Street. Besides being the brand’s hometown, founded in 1980, this store is attached to the company’s headquarters, so my expectations were high, and
Read More Whole Foods – Creative cross-selling sells more and entertains.
Texas likes to be recognized for its excesses and the constant desire to be bigger, faster, stronger, and richer. It has the highest oil, cotton, and livestock production in the US. It is the second-largest state in the country, behind
Read More Buc-ee’s – not your regular gas station and convenience store
Recently, I was in Memphis, TN, for a quick visit while on my way to Illinois. Among the most obvious local attractions like Graceland, Sun Studios, and Beale Street, I decided to drive by the beautiful Hernando de Soto metal
