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Author: zehhenrique

Have a story and be proud of it.

Have a story and be proud of it.

March 13, 2024 March 12, 2024 By zehhenrique

Warby Parker was born, like many companies, from noticing a real consumer “pain” of needing new glasses but not agreeing with the charged prices and the slow shopping journey. From this analysis of problem X opportunity, its founders decided to

Read More Have a story and be proud of it.

Whole Foods – Creative cross-selling sells more and entertains.

Whole Foods – Creative cross-selling sells more and entertains.

January 9, 2024 January 9, 2024 By zehhenrique

During a recent trip to Austin, I visited the Whole Foods on W 6th Street with Lamar Street. Besides being the brand’s hometown, founded in 1980, this store is attached to the company’s headquarters, so my expectations were high, and

Read More Whole Foods – Creative cross-selling sells more and entertains.

Buc-ee’s – not your regular gas station and convenience store

Buc-ee’s – not your regular gas station and convenience store

January 2, 2024 January 2, 2024 By zehhenrique

Texas likes to be recognized for its excesses and the constant desire to be bigger, faster, stronger, and richer. It has the highest oil, cotton, and livestock production in the US. It is the second-largest state in the country, behind

Read More Buc-ee’s – not your regular gas station and convenience store

Bass Pro Shop, Memphis, TN.

Bass Pro Shop, Memphis, TN.

December 18, 2023 December 18, 2023 By zehhenrique

Recently, I was in Memphis, TN, for a quick visit while on my way to Illinois. Among the most obvious local attractions like Graceland, Sun Studios, and Beale Street, I decided to drive by the beautiful Hernando de Soto metal

Read More Bass Pro Shop, Memphis, TN.

Convenience is the new gold.

Convenience is the new gold.

December 13, 2023 December 13, 2023 By zehhenrique

Vending machines are not a new concept. In fact, according to some historians, in ancient Greece, there was an invention that recognized the weight of the coin placed to allow the use of sacred water in temples. More recently, not

Read More Convenience is the new gold.

Small business are a Great inspiration.

Small business are a Great inspiration.

December 13, 2023 December 13, 2023 By zehhenrique

Traveling through the Louisiana countryside, I stopped for lunch at Don’s, a roadside restaurant/market known for its meats, spicy seasonings, and cracklins. After sweating a bit with the truly spicy sauce on the Brisket sandwich, I took a stroll through

Read More Small business are a Great inspiration.

H-E-B. Texas’ love brand.

H-E-B. Texas’ love brand.

December 13, 2023 November 14, 2023 By zehhenrique

Three months ago, I moved to Katy (near Houston), Texas. What I enjoy the most is getting to know local businesses. Major national brands, one way or another, are already a part of my knowledge because they are always in

Read More H-E-B. Texas’ love brand.

PXG – Parsons Xtreme Golf

PXG – Parsons Xtreme Golf

December 13, 2023 October 30, 2023 By zehhenrique

One of the brands that caught my attention in the Houston Area is PXG (Parsons Xtreme Golf). The company was founded in 2014 by Bob Parsons, a billionaire entrepreneur and former United States Marine who served in the Vietnam War.

Read More PXG – Parsons Xtreme Golf

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  • What consumers want: Part 3. What consumers want: Part 3.
  • What consumers want: Part 2. What consumers want: Part 2.
  • What Consumers Want What Consumers Want
  • A good visual merchandising has ROD—return on design. A good visual merchandising has ROD—return on design.
  • From A to I: 9 things brands should worry about before AI. From A to I: 9 things brands should worry about before AI.

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Love retail and branding? So do I. This will be the place where I'll share more about my discoveries of the "twists" in various retailers in different locations. Follow along and leave your comments. Let's go shopping!

Recent Posts

  • What consumers want: Part 3.
  • What consumers want: Part 2.
  • What Consumers Want
  • A good visual merchandising has ROD—return on design.
  • From A to I: 9 things brands should worry about before AI.

Recent Comments

No comments to show.
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