Traveling through the Louisiana countryside, I stopped for lunch at Don’s, a roadside restaurant/market known for its meats, spicy seasonings, and cracklins. After sweating a bit with the truly spicy sauce on the Brisket sandwich, I took a stroll through the small store that shares space with the dining tables and food counters.
Among the various products, especially spicy sauces, I came across this interesting, equally small and local brand inspired by the founder’s aunt: https://www.gourmetrdsauceco.com/
What’s the twist
The golden seal ‘spilled’ over the bottle neck is fantastic. Despite the widespread use of this seal concept, the brand manages to use it in a way that really grabs attention on the shelf. Innovative and disruptive ideas are not always about inventing something entirely new but knowing how to add a special touch to an old recipe.
