Total Wine & More. A retailer that challenges trends. We are living in a moment when the logic of consumption is driven by convenience. People seek streamlined journeys, try to solve everything at once, save time wherever possible, and avoid
Category: Branding
What consumers want: Part 2.
Paris, New York, São Paulo… Terlingua.A great shopping experience requires competence,not a famous ZIP code. Over the past few years, I have visited some of the most talked-about retail stores and events around the world. From London to New York,
What Consumers Want
Part 1: Every Store Needs More Scotts. For some time, I’ve observed the use of the expression “shopping experience” and how it has become a superficial, confusing, misused, and worn-out term. Like so many others — Instagrammable space, branding, omnichannel
From A to I: 9 things brands should worry about before AI.
Before brands dive into complex innovations and spend their annual marketing budgets to adopt new technologies, they must focus on perfecting the basics. These nine topics are the foundation for long-term success, ensuring that every move aligns with the brand’s
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Pay Attention to Behavior, Not Category.
In the best literature on brand/product positioning, segmentation and audience are the starting points for designing any strategy. As the guru Peter Drucker once said, “The purpose of a business is to create (and keep) a customer.” The brilliance of
Central Market. Attention to every detail.
A year ago, my first article on this blog was about H-E-B, the traditional century-old supermarket chain in Texas, with more than 400 stores in the state and Mexico. Recently, I visited Central Market, H-E-B’s upscale supermarket chain. In 2010,
When Simplicity Surprises: The Last Bookstore
It is not easy to be simple, especially nowadays when the excess of information makes decision-making difficult. Companies find themselves pressured to seek innovative, technological, and disruptive solutions to remain profitable and attract consumers. Retail is no different. Every day,
Have a story and be proud of it.
Warby Parker was born, like many companies, from noticing a real consumer “pain” of needing new glasses but not agreeing with the charged prices and the slow shopping journey. From this analysis of problem X opportunity, its founders decided to
Whole Foods – Creative cross-selling sells more and entertains.
During a recent trip to Austin, I visited the Whole Foods on W 6th Street with Lamar Street. Besides being the brand’s hometown, founded in 1980, this store is attached to the company’s headquarters, so my expectations were high, and
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Buc-ee’s – not your regular gas station and convenience store
Texas likes to be recognized for its excesses and the constant desire to be bigger, faster, stronger, and richer. It has the highest oil, cotton, and livestock production in the US. It is the second-largest state in the country, behind
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